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NAIADE CAPARELLI

NAIADE CAPARELLI

Staff Product Designer | Senior UX/UI Engineer | End-to-End | Fintech | AI Driven | Activation & Conversion | B2B/B2C | HTML, CSS, Javascript | +5 years experience

Senior Product Designer | UX UI Designer | Evidence-driven | Fintech, B2C, AI | HTML, CSS, Javascript | 5 years experience

USER-CENTERED DESIGN, EVIDENCE-DRIVEN, AND MULTIDISCIPLINARY COLLABORATION

I design products that improve conversion, retention, and user engagement.

I design products that improve conversion, retention, and user engagement.

I’m a Product Designer focused on building scalable, high-impact digital products, especially in fintech and high-conversion environments.

I combine data, user behavior, and business goals to design experiences that drive measurable results — from improving onboarding flows to increasing user engagement and retention. I work end-to-end, from discovery and research to delivery, collaborating closely with product managers and engineers to ensure solutions are both valuable and feasible.

Recently, I reduced onboarding drop-off by 10% by combining analytics, user feedback, and behavioral insights. I also improved team efficiency by building a scalable Design System and optimizing our prototyping workflows.

I’m Naiade, a Digital Media Communication graduate from UFPB (2017) and UX/Product Design specialist. As a UX/UI Designer at Bank Factory, I enhance our digital banking app and admin portal by tailoring UX/UI strategies to each client’s unique needs. My work includes conducting user research and discovery, analyzing data, creating wireframes and prototypes, running usability tests, and collaborating across departments to deliver cohesive, user-centered designs.

LAB

ARTICLES

EXPLORATION

STUDIES

BACKGROUND

EXPERIENCE

HARDSKILLS

EDUCATION

Experience

Alfa Entretenimento S/A

Jan 2025 – Now · 1 yr 3 mo

Staff Product Designer

Led end-to-end product design initiatives for an online betting and casino platform, focusing on acquisition, activation, and retention in a high-growth environment.

Redesigned the onboarding and account creation flow, integrating KYC verification (Serasa), reducing friction and decreasing drop-off by ~15% while improving compliance and user trust.

Optimized the first deposit journey (FTD), simplifying key steps and leveraging behavioral insights, resulting in an estimated +12% increase in conversion rate.

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BankFactory

Jun 2024 – Jan 2025 · 8 mo

Senior UX/UI Designer

I was promoted!

Led product design initiatives for a digital banking platform and admin portal, aligning design decisions with business goals and user needs in a B2B/B2C fintech environment.

Worked end-to-end across discovery, definition, and delivery — conducting qualitative and quantitative research, analyzing product data (Google Analytics, user feedback), and translating insights into actionable product improvements.

Partnered closely with product managers, engineers, and stakeholders to define solutions, prioritize features, and deliver scalable experiences.

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BankFactory

Nov 2023 – Jun 2024 · 8 mon

Mid-level UX/UI Designer

Contributed to the design of a digital banking app and admin platform, adapting UX/UI strategies to meet the needs of different clients in a white-label fintech environment.

Led discovery initiatives, combining user research, analytics data, Play Store reviews, and customer support insights to identify pain points and opportunities.

Redesigned the onboarding experience, reducing drop-off by ~10% through data-driven improvements and flow simplification.

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Level Up Brasil (Tencent)

Fev 2023 – Nov 2023 · 10 mo

Mid-level UX/UI Designer

I was promoted!

Contributed to the end-to-end design of an e-commerce platform in the gaming industry, focusing on improving conversion, usability, and user experience.

Led research initiatives combining qualitative and quantitative methods, desk research, and benchmarking to identify user pain points and inform product decisions.

Reorganized and scaled the Design System, standardizing components, improving accessibility, and enabling faster design and development workflows across teams.

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Cubos Academy

Mar 2023 – Jun 2023 · 4 mo

UX/UI Design Mentor

Mentored aspiring UX/UI designers, helping them build end-to-end product thinking and develop practical skills to enter the job market.

Provided support on both theoretical concepts and real-world application, helping students build end-to-end design projects from research to prototyping.

Assisted in workshops and practical sessions, guiding students in user research, wireframing, and usability testing.

Fiveer

Jan 2018 – Fev 2022 · 4 yr

Visual Designer

Delivered a wide range of digital design projects for international clients, including landing pages, branding assets, and marketing materials.

Designed and developed landing pages using WordPress, focusing on visual clarity, usability, and conversion.

Created wireframes, mockups, and high-fidelity designs to support product and marketing initiatives.

Education

Ago 2021 – Dez 2022

Product Design Bootcamp

Ago 2021 – Dez 2022

Product Design Bootcamp

Out 2013 – Jan 2017

Bachelor in Digital Media Communication

Out 2013 – Jan 2017

Bachelor in Digital Media Communication

Awards

2017

Graduated with Highest Honors

2015

ADUFPB’s 1st Aula Extra Short Film Festival

Tools & Hard Skills
Books

2023 - Amazon

Dinosaurs : Dinosaurios

2022 - Amazon

El tomate es una fruta: A tomato is a fruit

2022 - Amazon

De donde vienen los humanos?/ Where did humans come from?

2021 - Amazon

O Garoto Que Contava Estrelas

Travel Lover

nai.caparelli@gmail.com

UAE 🇦🇪, Italy 🇮🇹, Brazil 🇧🇷

Updated on April 2, 2026.

nai.caparelli@gmail.com

UAE 🇦🇪, Italy 🇮🇹, Brazil 🇧🇷

Updated on April 2, 2026.